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Latin Response

Email, Door hangers & Newspaper Inserts

Our Hispanic direct marketing program is called Latin Response and offers customers the opportunity to work with a talented team of direct marketers to complement their inbound and outbound call center and general marketing effort.

 For more information –

The Latin Response Service focuses on a number of different marketing contact points:

  • Email contact program to target desired consumers via the Internet
  • Door hanger advertisements
  • Local newspaper inserts
  • Postal cards
  • Radio spots
  • Texting

The general Hispanic database is 20M total with more than 100 selects or filters available. Besides the Hispanic segment, we can also cover Baby Boomers, Black, Asian and Rainbow segments, and a General population database with 150M.

Email contact program

As an example, your target audience might be Hispanics between 40 and 65, with income 50kplus credit cards and an interest in travel.  The optin email database for the following geography shows the following numbers:

Dallas, TX


Los Angeles, CA


Phoenix, AZ


Houston, TX




You provide your creative and we provide the transmission for 5 to 15 cents e mail depending on precise volume and additional services that may be provided. You receive full reports after 48 hours and one week after transmission.

E Mail Blasts

Direct Marketing

Radio spots


Newspaper Inserts and Door hangers

Segmented Databases, emails and calling lists

More than 100 filters

Door Hanger Program

This Program is a customizable marketing campaign to deliver your advertising message to targeted Hispanic consumers in-home.  Advertisers have the option of selecting either a Die-Cut Door Hanger, which hangs independently on each door, or a Delivery Polybag, in which the pre-printed advertising item is inserted.  Advertisers also have the option of printing their logos on the outside of each bag and/or inserting multiple items for consumers at an additional cost.  Cost for printing and delivery about 30 cents each.

  • Each Door Hanger is approximately 4 inches by 12 inches delivered independently directly to the front door of each household offering greater impact of your advertising messages.
  • Weoffer complete printing services for creative artwork or advertisers may provide their own pre-printed materials.
  • All orders will include full zip code analysis in delivery areas to aid client in distribution quantities in proper areas.  All mappings, zip code analysis, and delivery addendums are performed once an order is in place.  We provide Hispanic Household quantity estimates prior to a signed order to help you determine the size of project you may need.

We provide real-time information such as zip codes completed, pictures of door hangers being delivered, weather conditions, delivery conditions, start / end times, etc.  This information can be viewed on the website and once the audit has begun, the client will receive a pass code to view their campaign.

Newspaper Inserts

Latin Response gives you the opportunity to have your advertising insert ride in popular home-delivered U.S. Latino newspapers.  Cost about 10 cents per insert including printing costs..

  • Deliver to over 9 million households in selected Spanish markets nationwide.
  • Reaches Spanish-speaking readers looking for culturally relative information.
  • More in line with other advertising since everything is customized: dates, newspapers, quantities, type of circulation, size or format of the insert.
  • Artwork Specifications: 8.5”x 11” or smaller / Weight 0.5 oz. or less

Latin Response Insert program include all research and recommendations for newspaper title and quantity selections in all areas. Here are some samples of possible circulation, although this can be tailored to each customer’s needs.

Market Total Circulation
Los Angeles, CA 500,000
Dallas, TX 37,500
Phoenix, AZ 30,000
Houston, TX 175,000
TOTAL 742,500


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